May 20 2012
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
"We examined whether people in Western cultures have a metaphoric link between meat and men," write authors Paul Rozin (University of Pennsylvania), Julia M. Hormes (Louisiana State University), Myles S. Faith (University of North Carolina, Chapel Hill), and Brian Wansink (Cornell University). The answer, they found, was a strong connection between eating meat -- especially muscle meat, like steak -- and masculinity.
In a number of experiments that looked at metaphors and certain foods, like meat and milk, the authors found that people rated meat as more masculine than vegetables. They also found that meat generated more masculine words when people discussed it, and that people viewed male meat eaters as being more masculine than non-meat eaters.
You expect some sports to be filthy—your kitchen floor, your garbage can, your toilet. But how germy are the things designed to keep you and your home clean?
YOGA aficionados often describe the practice as having two possible benefits: strengthening the body and clearing the mind.
Weight gain may be caused in part by eating on an odd eating schedule, rather than only by eating too many calories, a new study in mice suggests.
JULIA BLUHM, a 14-year-old in Waterville, Me., got angry looking at all the perfect models in Seventeen magazine, with their digitally retouched skin and super thin waistlines.
One way to keep kids from loading up on candy? Fill them with lots of healthy Halloween treats before they hit the streets to trick-or-treat. Try…
